We’ve all gotten used to movie trailers (they’ve been around a lot longer than I have), but is now the time for “book trailers”??  Despite our mothers’ warning we very much judge a book by its cover.  Any publisher will tell you that you’re crazy if you doubt this.  But are we so media saturated that looking at a book cover is no longer enough?  Do we now need to see a video before we’ll read a book?

From a marketing perspective this makes perfect sense.  If I get some sense of anticipation from read the cover of a book, wouldn’t it be better if I heard a stirring soundtrack with moving picture while I did so?  Is it possible that rejecting video is merely book snobbery?

Watch the video below.  Does this make you more – or less – likely to buy the book?  Do you think the proliferation of book trailers to be a step in the right direction?  Post a comment and share your thoughts!

-John

Immanuel’s Veins byTed Dekker